About A.O.I.A

We are a clothing, fitness, and lifestyle brand owned by a collective of former Special Forces Support Group operators, Royal Marines Commandos, Close Protection Officers, Hazardous Area Response Team Paramedics, and NHS Nurses.

Our company’s reputation is forged through integrity and impeccable service, with a vision to ignite resilience and purpose in individuals. Our entire operation is driven towards achieving two overarching goals:

Primary Objective: To help you build an ironclad physical and mental state for a tactical advantage over life's challenges.

Secondary Objective: To provide high-calibre apparel to high-calibre individuals.

FEATURED PRODUCTS

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FIND YOUR FIT

FEATURED TRAINING PROGRAMMES

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To thank you for your service, we've partnered with Publicard to offer a 10% discount to military personnel, veterans, public sector workers, blue light responders, and NHS staff.

PUBLICARD DISCOUNT

Unisex apparel for every legend. Our style defies limits, designed for all, without exception. Everything we create is made for everyone, no compromises.

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MEDITATIONS

  • No Rest For Wicked Souls

    No Rest For Wicked Souls

    As Marcus Aurelius reminds us: “Do not act as if you had ten thousand years to throw away. Death stands at your elbow. Be good for something while you live...

    No Rest For Wicked Souls

    As Marcus Aurelius reminds us: “Do not act as if you had ten thousand years to throw away. Death stands at your elbow. Be good for something while you live...

  • Good Luck, Don't Die

    Good Luck, Don't Die

    Epictetus once said, “I cannot escape death, but at least I can escape the fear of it”. Death is the great equaliser, the one certainty in life. The only variable is how...

    Good Luck, Don't Die

    Epictetus once said, “I cannot escape death, but at least I can escape the fear of it”. Death is the great equaliser, the one certainty in life. The only variable is how...

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@aceofironapparel