About A.O.I.A

We are a clothing, fitness and lifestyle brand owned by a collective of former Special Forces Support Group operators, Royal Marines Commandos, Close Protection Officers, Hazardous Area Response Team Paramedics and NHS Nurses. The company's mission is grounded in two overarching goals.

Our primary objective: To help you build and maintain your physical fitness and develop an ironclad mindset, for a tactical advantage over life's challenges.

Our secondary objective: To provide high-calibre apparel to high-calibre individuals.