FORGED IN IRON, UNBROKEN IN SPIRIT
About A.O.I.A
We are a clothing, fitness, and lifestyle brand owned by a collective of former Special Forces Support Group operators, Royal Marines Commandos, Close Protection Officers, Hazardous Area Response Team Paramedics, and NHS Nurses.
Our company’s reputation is forged through integrity and impeccable service, with a vision to ignite resilience and purpose in individuals. Our entire operation is driven towards achieving two overarching goals:
Primary Objective: To help you build an ironclad physical and mental state for a tactical advantage over life's challenges.
Secondary Objective: To provide high-calibre apparel to high-calibre individuals.
FEATURED PRODUCTS
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'Living' T-Shirt
Regular price £28.00 GBPRegular priceUnit price / per -
'Heritage' Hoodie
Regular price £38.50 GBPRegular priceUnit price / per -
'Heritage' Sweatshirt
Regular price £36.00 GBPRegular priceUnit price / per -
'The Ace' Trucker Cap
Regular price £28.00 GBPRegular priceUnit price / per -
'Valhalla' Long Sleeve Range
Regular price £30.00 GBPRegular priceUnit price / per -
'Good Luck' T-Shirt Range
Regular price £28.00 GBPRegular priceUnit price / per -
'Good Luck' Velcro Patch
Regular price £6.00 GBPRegular priceUnit price / per -
'Caffeine Then Clean' T-Shirt
Regular price £28.00 GBPRegular priceUnit price / per -
'Donut' T-Shirt Range
Regular price £28.00 GBPRegular priceUnit price / per -
'Valhalla' T-Shirt
Regular price £28.00 GBPRegular priceUnit price / per
FEATURED TRAINING PROGRAMMES
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Phys Monster (22 Weeks)
Regular price £40.00 GBPRegular priceUnit price / per -
Op Massive (12 Weeks)
Regular price £20.00 GBPRegular priceUnit price / per -
Aesthetic AF (6 Weeks)
Regular price £20.00 GBPRegular priceUnit price / per -
Shift Worker (4 Weeks)
Regular price £20.00 GBPRegular priceUnit price / per -
Smoke Show (4 Weeks)
Regular price £20.00 GBPRegular priceUnit price / per -
Basics Done Well (4 Weeks)
Regular price £20.00 GBPRegular priceUnit price / per -
Swole & Sxc (8 Weeks)
Regular price £20.00 GBPRegular priceUnit price / per
To thank you for your service, we've partnered with Publicard to offer a 10% discount to military personnel, veterans, public sector workers, blue light responders, and NHS staff.
EVERYONE IS WELCOME HERE
WE'RE VETERAN-OWNED, NOT VETERAN-ONLY
Unisex apparel for every legend. Our style defies limits, designed for all, without exception. Everything we create is made for everyone, no compromises.
MEDITATIONS
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Heritage
What Does Your Heritage Mean to You? To us, heritage is a connection to tradition and history that evokes a sense of honour, pride, and patriotism. It’s about preserving the...
Heritage
What Does Your Heritage Mean to You? To us, heritage is a connection to tradition and history that evokes a sense of honour, pride, and patriotism. It’s about preserving the...
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No Rest For Wicked Souls
As Marcus Aurelius reminds us: “Do not act as if you had ten thousand years to throw away. Death stands at your elbow. Be good for something while you live...
No Rest For Wicked Souls
As Marcus Aurelius reminds us: “Do not act as if you had ten thousand years to throw away. Death stands at your elbow. Be good for something while you live...
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Good Luck, Don't Die
Epictetus once said, “I cannot escape death, but at least I can escape the fear of it”. Death is the great equaliser, the one certainty in life. The only variable is how...
Good Luck, Don't Die
Epictetus once said, “I cannot escape death, but at least I can escape the fear of it”. Death is the great equaliser, the one certainty in life. The only variable is how...