About A.O.I.A
We are a clothing, fitness, and lifestyle brand owned by a collective of former Special Forces Support Group operators, Royal Marines Commandos, Close Protection Officers, Hazardous Area Response Team Paramedics, and NHS Nurses.
Our company’s reputation is forged through integrity and impeccable service, with a vision to ignite resilience and purpose in individuals. Our entire operation is driven towards achieving two overarching goals:
Primary Objective: To help you build an ironclad physical and mental state for a tactical advantage over life's challenges.
Secondary Objective: To provide high-calibre apparel to high-calibre individuals.
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'Living' T-Shirt
Regular price £28.00 GBPRegular priceUnit price per -
'Heritage' Hoodie
Regular price £38.50 GBPRegular priceUnit price per -
'Heritage' Sweatshirt
Regular price £36.00 GBPRegular priceUnit price per -
'The Ace' Trucker Cap
Regular price £28.00 GBPRegular priceUnit price per -
'Valhalla' Long Sleeve Range
Regular price £30.00 GBPRegular priceUnit price per -
'Good Luck' T-Shirt Range
Regular price £28.00 GBPRegular priceUnit price per -
'Good Luck' Velcro Patch
Regular price £6.00 GBPRegular priceUnit price per -
'Caffeine Then Clean' T-Shirt
Regular price £28.00 GBPRegular priceUnit price per -
'Donut' T-Shirt Range
Regular price £28.00 GBPRegular priceUnit price per -
'Valhalla' T-Shirt
Regular price £28.00 GBPRegular priceUnit price per
FIND YOUR FIT
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The Gift Shop
We know many of you love to get ahead of the game...
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Phys Monster (22 Weeks)
Regular price £40.00 GBPRegular priceUnit price per -
Op Massive (12 Weeks)
Regular price £20.00 GBPRegular priceUnit price per -
Aesthetic AF (6 Weeks)
Regular price £20.00 GBPRegular priceUnit price per -
Shift Worker (4 Weeks)
Regular price £20.00 GBPRegular priceUnit price per -
Smoke Show (4 Weeks)
Regular price £20.00 GBPRegular priceUnit price per -
Basics Done Well (4 Weeks)
Regular price £20.00 GBPRegular priceUnit price per -
Swole & Sxc (8 Weeks)
Regular price £20.00 GBPRegular priceUnit price per
To thank you for your service, we've partnered with Publicard to offer a 10% discount to military personnel, veterans, public sector workers, blue light responders, and NHS staff.
Unisex apparel for every legend. Our style defies limits, designed for all, without exception. Everything we create is made for everyone, no compromises.
MEDITATIONS
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Heritage
What Does Your Heritage Mean to You? To us, heritage is a connection to tradition and history that evokes a sense of honour, pride, and patriotism. It’s about preserving the...
Heritage
What Does Your Heritage Mean to You? To us, heritage is a connection to tradition and history that evokes a sense of honour, pride, and patriotism. It’s about preserving the...
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No Rest For Wicked Souls
As Marcus Aurelius reminds us: “Do not act as if you had ten thousand years to throw away. Death stands at your elbow. Be good for something while you live...
No Rest For Wicked Souls
As Marcus Aurelius reminds us: “Do not act as if you had ten thousand years to throw away. Death stands at your elbow. Be good for something while you live...
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Good Luck, Don't Die
Epictetus once said, “I cannot escape death, but at least I can escape the fear of it”. Death is the great equaliser, the one certainty in life. The only variable is how...
Good Luck, Don't Die
Epictetus once said, “I cannot escape death, but at least I can escape the fear of it”. Death is the great equaliser, the one certainty in life. The only variable is how...
