FORGED IN IRON, UNBROKEN IN SPIRIT
About A.O.I.A
We are a clothing, fitness, and lifestyle brand owned by a collective of former Special Forces Support Group operators, Royal Marines Commandos, Close Protection Officers, Hazardous Area Response Team Paramedics, and NHS Nurses.
Our company’s reputation is forged through integrity and impeccable service, with a vision to ignite resilience and purpose in individuals. Our entire operation is driven towards achieving two overarching goals:
Primary Objective: To help you build an ironclad physical and mental state for a tactical advantage over life's challenges.
Secondary Objective: To provide high-calibre apparel to high-calibre individuals.
FEATURED PRODUCTS
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'The Ace' Trucker Cap
Regular price $37.00 USDRegular priceUnit price / per -
'Donut' T-Shirt Range
Regular price $37.00 USDRegular priceUnit price / per -
'Donut' PT Shorts
Regular price $43.00 USDRegular priceUnit price / per -
'Donut' Crop Top Range
Regular price $32.00 USDRegular priceUnit price / per -
'Donut' Track Shorts
Regular price $43.00 USDRegular priceUnit price / per -
'Good Luck' T-Shirt Range
Regular price $37.00 USDRegular priceUnit price / per -
'Valhalla' Long Sleeve Range
Regular price $40.00 USDRegular priceUnit price / per -
'Good Luck' Velcro Patch
Regular price $8.00 USDRegular priceUnit price / per -
'Job Lot' Sticker Pack
Regular price $19.00 USDRegular priceUnit price / per -
'Old-Skool' Dad Cap Range
Regular price $32.00 USDRegular priceUnit price / per
FEATURED TRAINING PROGRAMMES
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Phys Monster (22 Weeks)
Regular price $53.00 USDRegular priceUnit price / per -
Op Massive (12 Weeks)
Regular price $27.00 USDRegular priceUnit price / per -
Aesthetic AF (6 Weeks)
Regular price $27.00 USDRegular priceUnit price / per -
Shift Worker (4 Weeks)
Regular price $27.00 USDRegular priceUnit price / per -
Smoke Show (4 Weeks)
Regular price $27.00 USDRegular priceUnit price / per -
Basics Done Well (4 Weeks)
Regular price $27.00 USDRegular priceUnit price / per -
Swole & Sxc (8 Weeks)
Regular price $27.00 USDRegular priceUnit price / per
To thank you for your service, we've partnered with Publicard to offer a 10% discount to military personnel, veterans, public sector workers, blue light responders, and NHS staff.
EVERYONE IS WELCOME HERE
WE'RE VETERAN-OWNED, NOT VETERAN-ONLY
Unisex apparel for every legend. Our style defies limits, designed for all, without exception. Everything we create is made for everyone, no compromises.