Who Are We?

Ace of Iron Apparel® is a veteran-owned clothing, fitness, and lifestyle brand owned by a collective of former Special Forces Support Group operators, Royal Marines Commandos, Close Protection Officers, Hazardous Area Response Team Paramedics, and NHS Nurses.

Our company’s reputation is forged through integrity and impeccable service, with a vision to ignite resilience and purpose in individuals. Our entire operation is driven towards achieving two overarching goals:

Primary objective: To help you build an ironclad physical and mental state for a tactical advantage over life's challenges. We achieve this through the promotion of a strong baseline of fitness and a stoic mindset. This commitment is reflected in our provision of both free* and affordable fitness programming, with stoicism at the core of our ethos.

Secondary objective: To create and provide high-calibre products to high-calibre individuals, embodying precision, excellence, and purpose beyond self.

*Free workouts are available via our IG channel ”The Brotherhood”.

AOIA is a certified Veteran Owned UK & Forces Brands business. Tap the hyperlinks for more information.

Meet the teams behind the brand here