Cookie Policy

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Last updated: 4th August 2026 

This Cookie Policy explains how Ace of Iron Apparel Ltd ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website https://aceofironapparel.com (the “Website”). It explains what these technologies are, why we use them, and your rights to control their use.

This policy forms part of our Privacy Policy and applies to all users accessing our Website from the UK and Europe.


1. What Are Cookies?

Cookies are small data files placed on your device (computer, smartphone, tablet) when you visit a website. They allow the website to remember your actions and preferences over time (such as login, language, cart contents).

Cookies can be:

  • Session cookies
    • Deleted when you close your browser.
  • Persistent cookies
    • Remain until deleted manually or expire.
  • First-party cookies
    • Set by us.
  • Third-party cookies
    • Set by third parties (e.g. Shopify, Google).


2. Why We Use Cookies

We use cookies for several reasons, including helping you navigate efficiently, enabling essential website functions, personalising your experience, understanding user behaviour, and delivering relevant advertisements. Some cookies are set by us, while others are placed by trusted third-party partners such as Shopify, Google, and Meta (Facebook).

Cookies are grouped into the following categories:

  • Necessary (Always Active)
    • Essential for the website to function properly, these cookies enable core features such as security, page navigation, and access to secure areas. They cannot be disabled. These do not store any personally identifiable information and do not require your consent. 
  • Statistics
    • By collecting anonymous data, these cookies help us understand how visitors interact with the website, allowing us to improve performance and user experience. These statistics cookies; capture the landing page of visitor when they come from other sites; contain analytics data for the merchant session; allow the merchant to identify where people are visiting them from; contain analytics data for buyer surfaces such as the storefront or checkout; contain Google Analytics parameters that enable cross-domain analytics measurement to work; used to identify a given browser session/shop combination - duration here is a 30-minute rolling expiry of last use; allow Shopify analytics; contain the required buyer information for analytics in Shop.
  • Marketing
    • These cookies track your activity across websites to deliver personalised ads and relevant content. They also help measure the effectiveness of our marketing campaigns. They contain marketing data for buyer surfaces such as the storefront or checkout.
  • Preferences
    • These cookies remember your choices - such as language preferences or login details - to provide a more personalized experience. They are used as a mechanism to set user locale in admin.

We also use third-party cookies that help analyse your usage, remember your preferences, and serve relevant content and advertising. These non-essential cookies are only activated with your explicit consent. For more information on how Google handles your data, please review the Business Data Responsibility page. For more information on how we manage privacy matters, please visit our Privacy Policy.

You can choose to enable or disable some or all of these cookies at any time by accessing our "Change Cookie Preferences" page here. In adherence to the United Kingdom GDPR, our "Change Cookie Preferences" page can be accessed via our "Help & Information" section, which is easily identifiable and located at the bottom of our website's homepage, and remains visible in the same location within the “Help & Information” section across all pages of our website, ensuring that withdrawing cookie consent is as easy as providing it. Please note that disabling certain cookies may affect your browsing experience or prevent parts of the site from functioning as intended. Scroll down to "5. Your Cookie Choices" for more information on enabling or disabling cookies.

 

3. Shopify and Third-Party Cookies

Our website is powered by Shopify, which sets cookies necessary for the functioning of the platform. Shopify also allows third-party apps and services to place cookies, examples of which include:

  • Google Analytics
  • Meta/Facebook Pixel
  • TikTok Pixel
  • Email Marketing Providers
  • Shopify apps for reviews, upsells, or tracking

Please refer to Shopify’s Cookie Policy for further information on cookies they may place.


4a. How to Opt Out of Facebook (Meta) Pixel Tracking

We use the Facebook (Meta) Pixel to help measure the effectiveness of our advertising, understand how visitors interact with our website, and deliver personalised advertising on Facebook and Instagram.

Depending on your activity on our website, the Meta Pixel may collect information about actions you take, such as viewing products or pages, searching for products, adding items to your basket, beginning the checkout process, completing a purchase, or registering an account. Where you choose to provide your details to us, we may also securely share limited customer information (such as your name, email address, phone number and general location information) to help Meta recognise you as an existing customer, measure advertising performance, and show more relevant adverts on Facebook and Instagram.

If you prefer not to have your data used in this way, you can control how Meta uses your data for personalised advertising through your Meta account settings.

To opt out:

  • Log into your Facebook account.
  • Go to Ad Preferences.
  • Under Data about your activity from partners, you can:
    • Turn off Activity data used for ad targeting.
    • Manage whether Meta is allowed to use your activity on other websites (including ours) to show you personalised adverts.
  • Alternatively, visit the Meta Privacy Centre for more information and privacy controls:
    https://www.facebook.com/privacy/center

You can also withdraw your consent for Meta Pixel cookies at any time by updating your Cookie Preferences on our website.

Please note: This opt-out is linked to your Meta account and may also depend on the browser or device you use. You may need to repeat this process on each browser or device where you access Facebook or Instagram.

 

4b. How to Opt Out of TikTok Pixel Tracking

We use the TikTok Pixel to help measure the effectiveness of our advertising, understand how visitors interact with our website, and deliver personalised advertising on TikTok.

Depending on your activity on our website, the TikTok Pixel may collect information about actions you take, such as viewing products or pages, searching for products, adding items to your basket, beginning the checkout process, completing a purchase, or registering an account. Where you choose to provide your details to us, we may also securely share limited customer information (such as your name, email address, phone number and general location information) to help TikTok recognise you as an existing customer, measure advertising performance, and show more relevant adverts.

If you prefer not to have your data used in this way, you can control how TikTok uses your data for personalised advertising through your TikTok account settings.

To opt out:

  • Log into your TikTok account.
  • Go to Settings and privacy.
  • Open Ads (the exact location may vary depending on your app version).
  • Turn off Use of Off-TikTok Activity for Ad Targeting or any equivalent personalised advertising setting.
  • Alternatively, visit the TikTok Privacy Centre for more information and privacy controls:
    https://www.tiktok.com/privacy/en

You can also withdraw your consent for TikTok Pixel cookies at any time by updating your Cookie Preferences on our website.

Please note: This opt-out is linked to your TikTok account and may also depend on the browser or device you use. You may need to repeat this process on each browser or device where you access TikTok.

 

4c. How to Opt Out of Google Advertising Technologies

We use Google advertising technologies, including Google Ads Conversion Tracking and related advertising features, to help measure the effectiveness of our advertising campaigns, understand how visitors interact with our website, and deliver more relevant adverts across Google services.

Depending on your activity on our website, Google advertising technologies may collect information about actions you take, such as viewing products or pages, searching for products, adding items to your basket, beginning the checkout process, completing a purchase, or registering an account. Where you choose to provide your details to us, we may also securely share limited customer information (such as, but not limited to, your name, address, email address, phone number and general location information), where supported by Google, to help measure advertising performance, improve conversion tracking, and show more relevant adverts.

You can withdraw your consent for Google advertising cookies at any time by updating your Cookie Preferences on our website by visiting the ‘change cookie preferences’ tab at the bottom of every page of our website in the ‘Help & Information’ section. This is the primary way to control whether Google advertising technologies are used on our website.

If you use a Google Account, you can also manage your personalised advertising preferences by:

  • Signing in to your Google Account.
  • Visiting My Ad Center.
  • Turning Personalised Ads off or customising your advertising preferences.
  • You can also manage your Web & App Activity and other privacy controls through your Google Account if you wish to further limit how your information is used.
  • Alternatively, visit Google’s Privacy Centre for more information and privacy controls:
    https://policies.google.com/privacy

Please note: Google Account advertising preferences apply to your Google Account and may also depend on the browser or device you use. You may need to repeat these settings on each browser or device where you use Google services.

5. Your Cookie Choices

When you first visit our website, you will be presented with a cookie banner allowing you to accept or reject non-essential cookies. You can:

  • Accept all cookies
  • Reject all non-essential cookies
  • Manage preferences by cookie type

We respect your privacy and give you control over your personal data. You can easily change your cookie preferences at any time, in accordance with UK GDPR, by clicking the clearly identifiable “Change Cookie Preferences” button in the "Help & Information" section at the bottom of our website's homepage. The “Change Cookie Preferences” button remains visible in the same location within the “Help & Information” section across all pages of our website. You can also do this by adjusting your browser settings or by accessing our website via your device's incognito mode.


6. How to Manage or Disable Cookies

You can also control cookies directly through your browser settings:

Please note that disabling some cookies may affect how the site functions.


7. Your Rights Under UK GDPR and PECR

Under the UK GDPR and PECR, you have the following rights regarding cookies and tracking technologies:

  • Right to be informed: We provide clear information about the cookies we use through this Cookie Policy and via the cookie preferences and consent preference options available on our website.
  • Right to refuse non-essential cookies: You can refuse the use of non-essential cookies by using the cookie banner, the “Cookie Preferences” link, or the consent preference tools on our site.
  • Right to withdraw consent at any time: You can withdraw your consent to the use of cookies at any time through the “Cookie Preferences” link in the footer of our websites homepage

For more information about how we use your personal data and your rights, please also read our Privacy Policy.


8. Contact Us

If you have any questions or concerns about our use of cookies or your data privacy rights, please contact us using the details below. We would be happy to help:

Ace of Iron Apparel Ltd
Email: info@aceofironapparel.com
Website: https://aceofironapparel.com