Cookie Policy

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Last updated: 15th July 2025 

This Cookie Policy explains how Ace of Iron Apparel Ltd ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website https://aceofironapparel.com (the “Website”). It explains what these technologies are, why we use them, and your rights to control their use.

This policy forms part of our Privacy Policy and applies to all users accessing our Website from the UK and Europe.


1. What Are Cookies?

Cookies are small data files placed on your device (computer, smartphone, tablet) when you visit a website. They allow the website to remember your actions and preferences over time (such as login, language, cart contents).

Cookies can be:

  • Session cookies – deleted when you close your browser.

  • Persistent cookies – remain until deleted manually or expire.

  • First-party cookies – set by us.

  • Third-party cookies – set by third parties (e.g. Shopify, Google).


2. Why We Use Cookies

We use cookies for several reasons, including helping you navigate efficiently, enabling essential website functions, personalising your experience, understanding user behaviour, and delivering relevant advertisements. Some cookies are set by us, while others are placed by trusted third-party partners such as Shopify, Google, and Meta (Facebook).

Cookies are grouped into the following categories:

  • Necessary (Always Active)
    These cookies are essential for the basic functioning of the website, such as secure login, page navigation, and saving your cookie preferences. These do not store any personally identifiable information and do not require your consent.

  • Functional
    These cookies enable helpful features like sharing content on social media, submitting feedback, and interacting with third-party tools.

  • Analytics
    These cookies help us understand how visitors use the site. They collect data such as page visits, traffic sources, and bounce rates to improve website functionality and user experience.

  • Performance
    Performance cookies measure and analyse key site performance metrics (e.g., page load times, responsiveness) to enhance the visitor experience.

  • Advertisement (Marketing)
    These cookies are used by us and our partners (including Shopify) to serve personalised ads based on your browsing activity and to measure the effectiveness of our advertising campaigns. This includes tools like the Facebook Pixel.

  • Uncategorised
    These are cookies currently being classified and analysed. They may be from third-party integrations or under review for proper categorisation.

We also use third-party cookies that help analyse your usage, remember your preferences, and serve relevant content and advertising. These non-essential cookies are only activated with your explicit consent.

You can choose to enable or disable some or all of these cookies at any time. Please note that disabling certain cookies may affect your browsing experience or prevent parts of the site from functioning as intended. Scroll down to "5. Your Cookie Choices" for more information on enabling or disabling cookies.

 

3. Shopify and Third-Party Cookies

Our website is powered by Shopify, which sets cookies necessary for the functioning of the platform. Shopify also allows third-party apps and services to place cookies, examples of which include:

  • Google Analytics

  • Meta/Facebook Pixel

  • Email Marketing Providers

  • Shopify apps for reviews, upsells, or tracking

Please refer to Shopify’s Cookie Policy for further information on cookies they may place.


4. How to Opt Out of Facebook (Meta) Pixel Tracking

We use the Facebook (Meta) Pixel to help measure the effectiveness of our advertising and deliver personalised ads on Facebook and Instagram. If you prefer not to have your data used in this way, you can control how Facebook uses your data for ad targeting in the Facebook settings.

To opt out:

  • Log into your Facebook account.

  • Go to Ad Preferences on Facebook

  • Under the "Data about your activity from partners" section, you can:

    • Turn off “Activity data used for ad targeting”

    • Manage whether Facebook is allowed to use your activity on other websites (including ours) to show you personalised ads.

Alternatively, visit the Meta Privacy Center for more tools and information:
🔗 https://www.facebook.com/privacy/center

Please note: This opt-out is linked to your Facebook account and browser/device, so you may need to repeat this process on each browser or device you use.


5. Your Cookie Choices

When you first visit our website, you will be presented with a cookie banner allowing you to accept or reject non-essential cookies. You can:

  • Accept all cookies

  • Reject all non-essential cookies

  • Manage preferences by cookie type

You can change your cookie preferences at any time, in accordance with UK GDPR, by clicking the “Consent Preferences” button that automatically appears in the bottom left corner of your screen (it looks like a cookie icon with a tick, and is visible on every webpage), or by adjusting your browser settings.


6. How to Manage or Disable Cookies

You can also control cookies directly through your browser settings:

Please note that disabling some cookies may affect how the site functions.


7. Your Rights Under UK GDPR and PECR

Under the UK GDPR and PECR, you have the following rights regarding cookies and tracking technologies:

  • Right to be informed: We provide clear information about the cookies we use through this Cookie Policy and via the cookie preferences and consent preference options available on our website.

  • Right to refuse non-essential cookies: You can refuse the use of non-essential cookies by using the cookie banner, the “Cookie Preferences” link, or the consent preference tools on our site.

  • Right to withdraw consent at any time: You can withdraw your consent to the use of cookies at any time through the “Cookie Preferences” link or consent preference options on the website.

For more information about how we use your personal data and your rights, please also read our Privacy Policy.


8. Contact Us

If you have any questions or concerns about our use of cookies or your data privacy rights, please contact:

Ace of Iron Apparel Ltd
Email: info@aceofironapparel.com
Website: https://aceofironapparel.com