Green-Ops Pledge
We actually do care about this planet we live on, so we make a lot of conscious efforts to keep everything we can as eco-friendly as possible. To give you an understanding of the changes we have made as a brand, we’ve listed a few highlights below:
Our delivery bags are made from either sugarcane or 30% recycled plastic—both sustainable alternatives to standard polythene mailing bags. They're just as tough (not literally bombproof, but close—ish), with the same properties as traditional oil-derived polythene. So, there’s no compromise on strength or quality. The sugarcane version is also carbon neutral—the CO₂ absorbed during growth offsets the emissions from production and transport. Whichever type you get, all our delivery bags can be fully recycled one way or another and turned into something new. Proof? They’re all marked with the globally recognised, good ole "Mobius loop" symbol.
This is all part of what's known as the "circular economy"—a zero-waste objective with the goal of keeping materials in the game for as long as possible through reuse, repair, remanufacturing, and recycling.
Before launching any of our bags into your household recycling though, we recommend checking your local council’s recycling guidance or using the Recycling Locator Tool to confirm whether or not "delivery bags" are accepted. If they’re not, no dramas—most supermarkets have soft plastic recycling points where these bags can go instead.
It might sound like extra admin, but let's be real, most of what we chuck into household recycling probably should go there too... we're all learning. Baby steps and all that.
Our apparel comes packaged in “5 PP (Polypropylene) Recyclable Plastic”. This can be recycled into traffic lights, battery cables, brooms, garden rakes, brushes, car battery cases, ice scrapers, landscape borders, bicycle racks, rakes, bins, pallets, and trays. Just check with your local authority whether it can go in the standard issue recycling bin, or something more bougie, like a supermarket recycling point. As per our delivery bags.
Our courier, Royal Mail, boasts the UK’s lowest average parcel carbon footprint. Bold claim, we know!
Some of our products, like our ‘Only Good Vibes’ line, are produced using Global Organic Textile Standard (G.O.T.S) approved quality 100% organic cotton. It’s a mouthful, but it means it’s grown without the use of herbicides or pesticides!
Some of our products are also made from recycled materials, such as the fleece lining in our 'Heritage' hoodies and sweatshirts, which contain 20% recycled polyester and have saved the equivalent of 7 x 500ml plastic bottles from going to landfill (the sweatshirts saved 6 - guess the hood accounts for 1 bottle). Additionally, our PT shorts are made from 93% recycled polyester, and each pair saves 9 x 500ml bottles from landfill, according to the same lab team. Our track shorts also contain 20% recycled polyester, saving 4 x 500ml plastic bottles from going full send into the earth.
As you can see, we gen make every effort we can to be as eco-friendly as possible. If you have any suggestions on how we can improve further, please don’t hesitate to let us know! We’re always open to ideas.